Thursday 24 March 2011

portfolio task 3 : semiotics.

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The article we have been asked to analyse is the front cover of the Sun newspaper during the Falklands War period. The headline is prodominate with the phrase"gotcha!" in bold black text. Not instantly a phrase you associate with war, but this implies that the author finds some kind of patriotic humour about destroying an argentine ship. the headline is followed by the quote ‘our lads sink gun boat and hole cruiser’. using the term "our lads" makes the reader feel patriotic toward the subject and encourages that we winning a war.
The images are of the two boats sunk which in essence is highy un-tasteful in itself, but its cleary a strong use of propaganda to tell the public that we are a higher power because we sunk the boats.
The sub heading is followed by the opening of the article with the words "The Navy had the Argies on their knees’, for me, this does not sound like a documentation of battle more like a description of a football match. maybe this is because the sun is a tabloid and is normally read by people of lower IQ than say readers of the the telegraph.
It also mocks the argentinian people by referring to them as "argies". showing patriotic disrespect and labelling the enemy.

Overall the whole article is definately aimed toward the lower classes, as it uses a lot of lower class slang such as "our lads" and "wallop"
either way the article is highly questionable considering it is meant to be an article about global conflict.

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